A coach for the dentist who owns the chair

Someone to think it through with. At 2 a.m. if that is when it comes up.

Overhead, a hygienist who is quitting, the practice you are about to buy, the conversation you have been putting off. Talk it through, out loud or by text, with a coach that knows dentistry and remembers every session.

24/7Always on
19Rehearsal scenarios
$19A month, after 14 free days
Your coach
Open now · free · no sign-up
Hello. I coach dentists: overhead, staff, buying or selling a practice, the hard conversation you are rehearsing in your head. What is on your mind today?
Educational coaching only. Not clinical, legal, financial, or tax advice. Verify decisions with qualified professionals.
What people bring to it

The things you cannot say to your staff, your spouse, or your study club.

Overhead is climbing and you cannot see where.

Bring the P&L. Get it read against benchmarks, line by line, in plain words.

A team problem you cannot talk to anyone about.

Think it through with someone who has no stake in the room, then rehearse the conversation before you have it.

You are about to buy, sell, or sign.

Walk through the deal, the lease, the numbers, and the questions you have not asked yet.

Lying awake replaying a decision.

Say it out loud. Get it out of your head and into a plan by morning.

Two minutes a day

The debrief.

End the day by telling your coach what happened. It tracks the wins, the moods, the patterns, and it does not forget. A month in, you can see your own practice the way a consultant would.

Start the habit, free
How was today? Two minutes. I will keep track of the patterns.
Hygiene ran behind all afternoon again. Third time this week.
That is three Thursdays in a row. Last time it was the 2:30 block. Want to look at what is booked there?
Rehearse it first

Have the hard conversation with the coach before you have it for real.

Letting someone go. A patient who wants a refund. An associate asking for equity. The insurance negotiation. Role-play it, get pushed back on, then get a debrief with a compliance checklist.

Letting a long-time employee go
The refund demand
Associate wants partnership
Negotiating the lease renewal
Raising fees with a loyal patient
The hygienist who is always late
Telling the team you are selling
The insurance rep on the phone
Try two scenarios free
Against a consultant

Not a replacement for good counsel. A supplement that never sleeps.

Available
Now, any hour
One or two calls a month
Memory
Every session, for years
Notes, sometimes
Financial read
Same minute
Next quarter
Cost
$19 a month
Typically four figures a month
Judgment
None
Some
Plans

Fourteen days of Pro, free. No card.

Starter

Free
  • 7 sessions, text only
  • 2 rehearsal scenarios
Start free
Recommended

Pro

$19/month
  • Unlimited coaching, text and voice
  • Memory across every session
  • 10 rehearsal scenarios with debrief
  • Daily debrief and patterns
Get Pro free for 14 days

Elite

$49/month
  • Everything in Pro
  • P&L upload and trend analysis
  • Staff profiles and tracking
  • Practice-buying agent and daily listing search
  • All 19 scenarios, compliance checklists
  • Weekly practice report
Go Elite
Elite+ · opening 2026

Your AI coach knows everything. A human coach makes sense of it.

An annual practice review with a live coach who has read your history, quarterly strategy sessions, a debrief after the big decisions, and a small mastermind of vetted owners.

Associates and students

Before you own the chair.

Contract review questions, the first-year jitters, how to read an offer, when to walk. Free to start.

For associates
“The value of a coach is not the answer. It is that you said the problem out loud to someone who will still be there tomorrow.”